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How to Start a Profitable Farm or Ranch Business

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Do Steers Sell Better than Bull Calves?

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Pray for Rain. #AgBusiness #PrayforRain #TexasWea

Pray for Rain.

#AgBusiness #PrayforRain #TexasWeather

"Let me tell you the secret that has led me to my

"Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity." - Louis Pasteur

#SaturdayMotivation #RanchLife #2025Goals

If you don’t know where you’re going, how will

If you don’t know where you’re going, how will you ever get there?

Running a farm or ranch without a clear business goal is like driving down a backroad with no destination in mind. You might enjoy the ride for a while, but eventually, you’ll wonder if you’re even headed in the right direction.

Your operation deserves more than just ‘figuring it out as you go.’ It needs a plan. A vision. A goal that tells you where you’re headed and keeps you from getting lost in the day-to-day grind.

📍 So, where are you going?
✔️ Is your goal to make an extra $10K this year?
✔️ Build something that supports your family full-time?
✔️ Finally feel in control of your time and money?

If you don’t set the target, you’ll never hit it. Drop a 🎯 in the comments if you’re ready to set clear goals for your business!

#AgBusiness #RanchBusiness #KnowYourWhy

On the blog this week... Want to start a farm or

On the blog this week...

Want to start a farm or ranch without second-guessing yourself?

Thinking about starting a farm or ranch but unsure how to make it profitable?

My latest blog post breaks down exactly what you need—from creating an innovative business plan to choosing revenue streams that actually make money.

#FarmBusiness #ProfitableFarming #AgEntrepreneur #RanchBusiness

🔍 Tired of guessing where your farm & ranch mon

🔍 Tired of guessing where your farm & ranch money goes?

If you’re managing your operation without clear financials, you’re leaving money on the table. The Farm & Ranch Bookkeeping Guide (coming soon!) will help you track, manage, and understand your numbers—so you can make smart business decisions with confidence.

It’s built for agriculture—because running a farm or ranch isn’t like running a regular business. It’s time to stop flying blind and start making profit-driven choices.

Drop a 💲 in the comments if you want first dibs when it launches! #FarmFinance #AgBusiness #RanchProfit

The Real Reason Most Ag Businesses Struggle...

❌ It’s not because they don’t work hard.
❌ It’s not because the market is bad.
❌ It’s not because of the weather.

💡 The #1 reason most ag businesses struggle?

💣 They don’t adapt.

Agriculture is always changing—input costs, market demand, consumer trends. Yet, most people stick to what they’ve always done instead of learning, pivoting, and making smarter business decisions.

👉 Here’s what profitable ag businesses do differently:

1️⃣ They track trends, not just tradition. They don’t just say, “This is how Grandpa did it.” They adjust when needed.
2️⃣ They know their numbers. They track costs, profits, and break-even points—not just guess at them.
3️⃣ They stay open to new strategies. Whether it’s marketing, pricing, or management, they embrace what actually works over what’s comfortable.

💡 Survival in agriculture isn’t just about working hard—it’s about working smart and adapting.

✨️Inside The Rural Business Lounge™, we’re helping ag entrepreneurs build businesses that don’t just survive—they grow. ✨️

📊 Are you running your business based on strategy—or just hoping it works? Drop a 📊 in the comments if you’re ready to make a change.

✅ Save this post as a reminder that adaptation = success.

More sales ≠ more profit. If you don’t fix t

More sales ≠ more profit.

If you don’t fix this, selling more will just make you lose money faster.

✨️ Selling more won’t fix a broken business model.✨️

💡 The 3 biggest mistakes ag businesses make when trying to grow:

1️⃣ They’re not tracking true costs.
If you’re guessing on expenses, you’re guessing on profit.
Feed, fuel, labor, marketing—every dollar matters.

2️⃣ They price based on what others charge.
Your neighbor’s price has nothing to do with your profitability.
Set prices based on YOUR costs & profit goals.

3️⃣ They don’t know their break-even point.
If you don’t know what it costs to produce, you don’t know when you’re actually making money.

Break-even = when revenue covers ALL costs.

💡 Scaling a broken system doesn’t fix it—it just makes the problem bigger.

👉 Fix your margins FIRST. Then grow.

🔥 This is exactly what we’re fixing inside The Rural Business Lounge™.

✅ Save this post so you don’t forget!

If you don’t know your numbers, you don’t know

If you don’t know your numbers, you don’t know your business.

Most ag businesses don’t fail because they’re lazy. They fail because they don’t track their numbers. Here’s why….

🚨 "More cattle, more acres, and more sales don’t mean more profit. But do you know what does? Knowing your numbers."

Most farmers and ranchers work hard—but hard work alone won’t make you profitable. If you aren’t tracking your expenses, feed costs, sales margins, and real profits, you’re just moving money around.

Two hard truths about profitability in agriculture:

1️⃣ Revenue is NOT the same as profit. If you don’t track where your money is going, you won’t know where you’re actually making (or losing) money.
2️⃣ More sales ≠ more money. If your costs aren’t under control, expanding only grows the problem, not the profit.

💡 If you’re not tracking your costs, pricing, and cash flow, your business is running on luck—and that’s not a strategy.

🔥 This is the foundation of The Rural Business Lounge™—helping you build a data-driven, profitable business.

✅ "Save this post so you don’t forget—because knowing your numbers = knowing your business!"

What’s One Thing You Wish More People Knew About

What’s One Thing You Wish More People Knew About Your Business?

Most people don’t see what actually goes into running an agriculture business. They see the cattle in the pasture, the fresh produce at the market, or the hay getting baled—but not the work behind it.

What’s one thing you wish more people understood about what you do?
✔️ The long hours?
✔️ The risks you take?
✔️ The skills it actually requires?
✔️ How much money it takes to run this kind of business?
✔️ The weather & market swings that can make or break a year?
✔️ The physical toll it takes on your body?
✔️ The fact that you don’t get sick days or time off like a regular job?
✔️ How much strategy & planning goes into every decision?
✔️ That profit isn’t instant or guaranteed—it’s a long game.
✔️ How much you have to constantly learn & adapt to stay in business?

People don’t know what they don’t see. So let’s show them.

👇 Drop it in the comments—what’s one thing most people don’t realize about your business?

The Cheapest Option Can Cost You More in the Long

The Cheapest Option Can Cost You More in the Long Run.

Everybody loves a good deal, but cheaper isn’t always better.

In ag, cutting corners on quality—whether it’s genetics, equipment, feed, or even business decisions—usually costs you more in the long run.

💸 Cheap bulls lead to poor calves.
💸 Cheap feed leads to lower gains.
💸 Cheap equipment breaks faster.

The same goes for business decisions. Underpricing your work, skipping bookkeeping, ignoring marketing—these things might seem like they “save” money upfront, but they’ll take more out of your pocket down the road.

Sometimes, the best investment you can make is choosing quality from the start.

👇 Where have you learned this lesson the hard way?

Your Time Has a Price—Are You Charging for It?

Your Time Has a Price—Are You Charging for It?

There’s one thing most ag businesses forget to charge for: their time.

✔️ Hauling cattle?
✔️ Custom work?
✔️ Feeding, fixing, delivering?

If you’re not factoring in your time, fuel, and wear and tear, you’re working for free. And last time I checked, free doesn’t pay the bills.

Your time is part of the cost of doing business. Price accordingly.

👇 Drop a comment: What’s one thing you should be charging for in your business—but aren’t?

If You’re Not Tracking It, You’re Losing Money

If You’re Not Tracking It, You’re Losing Money Somewhere.

Ranching, custom work, farm products—no matter what you do, money’s moving in and out. If you’re not tracking it, you’re probably losing some of it.

👉 Income, expenses, assets, profit/loss—those four numbers tell you whether your business is working or if it’s just keeping you busy.

Guessing at costs, forgetting expenses, or assuming you're making money? That’s a fast track to running in circles.

Keep it simple. Track one thing this week—feed costs, daily expenses, or even how many hours you’re putting in.

You can’t fix what you don’t track.

👇 What’s one thing you know you should track better in your operation?

If You Don’t Tell People Why You’re Different,

If You Don’t Tell People Why You’re Different, They’ll Assume You’re the Same.

Your customers have options. Whether you’re raising cattle, selling farm-fresh products, running a custom operation, or offering a service—if you don’t tell people why you’re different, they’ll assume you’re the same as everyone else.

And if they don’t see a reason to pick you…they won’t.

So, what makes your business stand out?
✅ Do you offer higher quality?
✅ More customization or service?
✅ A better process or experience?

You don’t have to be the biggest name in the game—you have to be the best choice for the right customers.

👇 Drop a comment: What’s one thing that sets your business apart?

If You’re Guessing Your Prices, You’re Guessin

If You’re Guessing Your Prices, You’re Guessing Your Profits.

If you don’t know your numbers, you don’t know if you’re making money.

Too many ag businesses set their prices based on what feels fair, what the neighbor charges, or what they hope will cover costs. That’s not a strategy—it’s a gamble.

Your business deserves better. It’s time to sit down, run the numbers, and get real about what’s profitable.

👇 Be honest—are you guessing your prices or calculating them?

There isn’t one ‘right’ way to run an agricu

There isn’t one ‘right’ way to run an agriculture business.

Some folks swear by the auction barn. Others sell direct-to-consumer. Some raise cattle, some grow crops, and some do both.

And guess what? All of them can be successful.

🚨 The biggest mistake you can make is assuming that what worked for someone else will work exactly the same for you.

💡 Success in agriculture isn’t about copying someone else’s path—it’s about:
✔️ Knowing your numbers (so you can make smart, profitable decisions).
✔️ Building a business that works for your lifestyle and goals.
➝ Having several ways to market your business.
✔️ Being willing to adjust and refine.
➝ Multiple streams of income instead of relying on just one.

🔥 Your business, your rules. The key is making sure those rules lead to profit.

👉 What’s one way you’ve made your business work for YOU? Drop it below! ⬇️

Some days, it feels like a never-ending list of th

Some days, it feels like a never-ending list of things to do. Business. Family. Life. It’s a lot.

But every time I think about slowing down, I remember why I started.

💡 This life—this business—isn’t just about making a living. It’s about building something that lasts.

✔️ Something worth passing down.
✔️ Something that supports my family.
✔️ Something that gives me the freedom to work on my terms.

That’s why I keep showing up—even on the hard days.

🔥 What keeps YOU showing up every day? Drop your ‘why’ in the comments. ⬇️

The biggest lesson I ever learned about profitabil

The biggest lesson I ever learned about profitability?

If you don’t track it, you don’t have it.

For a long time, I ran my business based on gut feeling. I’d sell, pay bills, reinvest, and assume if there was money left over, I was doing alright.

🚨 But here’s the hard truth: Profit isn’t a feeling. It’s a number.

I started tracking every expense, every sale, every dollar in and out. And guess what? What I thought was profit… wasn’t.

💡 The only way to grow a real ag business—whether you’re selling livestock, farm products, or services—is to know your numbers and make decisions based on facts, not just hard work.

🔥 That’s exactly why I created The Rural Business Lounge™—so ag business owners can stop guessing and start running a business that actually pays them.

👉 If you’re tired of working hard and still feeling like there’s nothing left over, The Rural Business Lounge™ is where you need to be. Drop a ‘PROFIT’ in the comments, and I’ll send you the details on how to become a Founding Member. ⬇️

Your business doesn’t just need a worker. It nee

Your business doesn’t just need a worker. It needs a CEO.

It’s easy to get caught up in the day-to-day grind of agriculture—feeding, planting, hauling, fixing, selling. The list never ends.

🚨 But if you’re always working IN your business, who’s working ON it?

💡 Every successful business—whether it’s cattle, crops, or custom farming—needs more than just someone doing the work. It needs someone making smart business decisions.

✔️ Are you tracking your numbers or just hoping for the best?
✔️ Are you pricing with profit in mind or just covering costs?
✔️ Are you planning for growth or just trying to survive another season?

🔥 Being in agriculture is one thing. Running an ag business is another. If you’re always working like an employee, it’s time to step up as the CEO.

👉 Which hat do you wear most—CEO or worker? Drop a 🏆 for CEO, 🛠️ for worker!

I remember the exact moment it clicked—the momen

I remember the exact moment it clicked—the moment I realized I wasn’t just working in agriculture. I was running a business.

For the longest time, I thought working harder would make the numbers work. More hours, more effort, more hustle. But at the end of the day, I was busy, not profitable.

The shift happened when I stopped treating my work like “just what I do” and started treating it like a business.
✔️ I ran my numbers—not just guessed at them.
✔️ I got clear on what was making money (and what wasn’t).
✔️ I stopped saying yes to every opportunity and started saying yes to the right ones.
✔️ I found a business coach who got me.

🔥 That’s when things changed. That’s when I saw that being in agriculture isn’t just a way of life—it’s an industry. And industries don’t survive without strategy.

👉 Have you had a moment like this in your business? When did it click for you? Drop it below! ⬇️

What’s the Hardest Business Decision You’ve Ha

What’s the Hardest Business Decision You’ve Had to Make?

Some of the hardest decisions in business aren’t about what to do—they’re about what to stop doing.

I remember the first time I had to cut something that wasn’t making money. I had put in the work, spent the time, and really wanted it to be successful. But the numbers didn’t lie.

The truth is that running a business means making tough calls. Maybe it’s deciding to:
🚜 Sell off part of the herd or stop planting a crop that’s not profitable.
🚜 Walk away from an opportunity that just isn’t working.
🚜 Raise prices, even when you’re afraid people won’t pay.

💡 If it’s not working, it’s costing you more than just money—it’s costing you time, energy, and opportunity.

👉 What’s the hardest business decision you’ve had to make? Drop it below. ⬇️

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Sarah Berckenhoff

P. O. Box 1090
Flatonia, TX 78941
(361) 772-0280

[email protected]

Catch Up on the Latest from TxFRS.com

How to Start a Profitable Farm or Ranch Business
A Prayer for New Farmers & Ranchers
What is a Business Bank Account and Why You Need One for Your Ag Business
Can I make Money in the Livestock Business?
Do Steers Sell Better than Bull Calves?
How to Add Extra Income to Your Micro-Farm or Ranch

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